Bona Adhesive Campaign

SQUEEZE, RESEAL, AND ALWAYS STAY FRESH

Together with Bona, we enthusiastically developed a global marketing campaign for Bona Tubular Bags, transforming our creative ideas into a powerful and integrated strategy. The campaign effectively showcased the innovative features of the new packaging. We created the concept “Freshly Squeezed, Every Time,” highlighting the unique benefits and user-friendly design of the bags. This compelling story was shared across multiple media channels, allowing Bona Tubular Bags to stand out in every aspect.

A VISUAL JOURNEY THROUGH CAMPAIGN ELEMENTS

The images captured during the photoshoot were consistently used throughout the campaign, ensuring a cohesive visual identity. These visuals appeared not only in the storybook, ads, and brochures, but also across a wide range of social media posts. Additionally, motion graphics, created alongside the photoshoot, added an engaging dimension to the social media content, making it dynamic and captivating.

THE POWER OF TUBULAR BAGS

The motion graphics were also used to produce a concept film that clearly communicated the key benefits of Bona Tubular Bags – improved efficiency, safety, and enhanced performance.