bona campaign concept image, a little girl with white dog on wood floor
man is sanding wood floor with bona
bona campaign, girl working on the computer in a office with wood floor
bona campaign, bona workers greeting a couple
bona campaign, one younger man and a elder man looking at wood floor

Taking a brand one step further

When Bona, a global company producing solutions for the installation, maintenance and renovation of floors, needed to take their brand one step further, Adentity was asked to steer the process and creatively develop a new platform. Working together with Bona Sweden and Bona US, after a thorough analysis of the brand, which included target groups, conceptual expressions, colour analysis, and visual language discussions, we held workshops with the international Bona workgroup to establish which conceptual route was the way forward.


bona photoshoot behind the scenes sanding the wood floor

Supporting the concept

The chosen concept was launched with brand new imagery, typography and an updated colour palette, together with a brand manual. The new guidelines will help Bona subsidiaries and representatives in 54 international markets to ensure clear, on-brand messaging and communication of Bona around the world.

bona brand book, magazine, branding guidelines, mockup and bona car

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