Swedencare visual identity business card made by Adentity Business card design made by Adentity for Swedencare
Visual identity and logotypes for Swedencare made by Adentity Visual identity and logotypes for Swedencare made by Adentity
Visual identity and logotypes for Swedencare made by Adentity Visual identity and logotypes for Swedencare made by Adentity

Visual identity and logotypes – a new graphic look

LAUNCHING A SET OF REFRESHED LOGOTYPES
A new visual identity! Adentity gives Swedencare a fresh graphic look in line with the new Brand Platform. We refined both the corporate Swedencare logo as well as the product logo, ProDen PlaqueOff®. The core graphic illustration, “the Swedencare heart”, was also updated as well as presentations, iconic language, illustrations, business cards, email signatures and corporate stationary.

The logos were adapted for different channels and applications. Specific country logos were developed for local recognition. Logotypes for different digital and social media use were created to optimize user experience. The core graphic illustration, “the Swedencare heart”, was modernized and updated to align with the new brand platform.

Visual identity and logotyp for Swedencare and proden plaqueoff by Adentity
Visual identity and logotypes for Swedencare made by Adentity

NEW GRAPHIC STYLE
As part of our work with the visual identity, we also created a new graphic style for communicating the brand. We visualised the brand story and created a consistent language for graphical style with vibrant illustrations, an attuned corporate colour palette and imagery that reflects the core values of Swedencare.

Read more about the ProDen PlaqueOff® Brand Platform

Swedencare proden plaque elements by Adentity
Social media post for Swedencare proden plaqueoff made by Adentity