Bona titan campign by adentity , Man pulling wood floor with rope
Bona titan can with no label by adentity
Bona titan campaign can with label on wood floor by adentity

A strong campaign – Bona Titan

As part of our continued work with Bona, the leader in wood floor care, we developed a global multichannel campaign for Bona Titan, a unique, hard-silane floor adhesive with exceptional strength. We based the campaign concept on Titan’s unique titanium-based formula with quadruple crosslinking technology, and the unique advantages the high performance adhesive delivers.

Bona Titan campaign brochure by adentity

Campaign execution

The 360°concept guided campaign was executed through a content package for the global product launch via digital channels and through retail presence. The package included concept images, messaging and new product naming and design – produced in a range of media, from web promotion to brochures, and a range of ads for both web and print. Other elements also included rollups, sales sheet and an icon symbolizing Bona Titan’s unique crosslinking technology.

Bona titan campaign can with label by adentity

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