As part of our continued work with Bona, the leader in wood floor care, we developed a global multichannel campaign for Bona Titan, a unique, hard-silane floor adhesive with exceptional strength. We based the campaign concept on Titan’s unique titanium-based formula with quadruple crosslinking technology, and the unique advantages the high performance adhesive delivers.
The 360°concept guided campaign was executed through a content package for the global product launch via digital channels and through retail presence. The package included concept images, messaging and new product naming and design – produced in a range of media, from web promotion to brochures, and a range of ads for both web and print. Other elements also included rollups, sales sheet and an icon symbolizing Bona Titan’s unique crosslinking technology.