Bona Step by Step
Appealing DIY concept for retail
Together with Bona, world leader in wooden floor care, Adentity has developed an attractive consumer DIY concept. Geared towards today’s home renovators, floor owners and contractors alike, Bona’s Step by Step programme is easy to follow and offers help every step of the way to achieve perfect and worry free results.
Taking an approach based on 1-2-3 principles, the developed concept clearly communicates the benefits of home floor renovation and care, and illustrates the enjoyment involved in ‘doing it yourself’. The new concept has been launched 360° across various markets and communicated through ads, catalogues, in-store material, PR and the web.