Communication concept

We care – Axis Technical Support
Axis Technical Support believes in “Staying with you all the way”. To bring this belief into action for Axis employees, customers and partners, Adentity created a clear, easy-to-understand and user-friendly communication concept with the core message “We care”.

Through the use of simple icons, infographics, benefit-based value statements for each unique service, and a sell-in presentation, we linked the different services under a unifying theme that was easy to understand and distinguish. The campaign effectively made Axis Technical Support easier to access and use, driving home its core message.

We created easy-to-understand infographics about the competence of Axis Technical Support so that target audience can understand its benefits at just a glance.

Web & print
The campaign includes developing the website and print elements to communicate how Axis can support its customers.

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