PURE EFFICIENCY FOR IMPROVED HEALTH
Time to launch to market! Adentity developed the brand category concept “Pure efficiency for improved health” for the nutraceuticals category segment. The health benefits of chili’s active ingredient, capsaicin, are well established in science. It reduces body weight and fights obesity, increases metabolism and lowers energy intake. In addition, it balances intestinal flora and reduces gut inflammation.
MARKET POTENTIAL
aXivite is a natural analogue of capsaicin, with eight times higher bioavailability, no impurities or genotoxicity and is suitable for large scale production. The market potential within weight loss, gut health and sport nutrition is immense.
INTEGRATED GLOBAL MATERIAL
Adentity created a brand category concept visualising the different segment areas, with key messaging, copy and images. The concept was executed through a brand brochure, new website content for the category brand, technical sales sheets and illustrations, as well as marketing material such as roll-ups and digital banners.
