aXivite – brand category concept
PURE EFFICIENCY FOR IMPROVED HEALTH
Time to launch to market! Adentity developed the brand category concept “Pure efficiency for improved health” for the nutraceuticals category segment. The health benefits of chili’s active ingredient, capsaicin, are well established in science. It reduces body weight and fights obesity, increases metabolism and lowers energy intake. In addition, it balances intestinal flora and reduces gut inflammation.