Bona FlexiSand 1.9

Next level of user experience

Together with Bona, we enthusiastically created a global marketing campaign for Bona FlexiSand 1.9, transforming our creative ideas into an integrated and impactful campaign. The campaign effectively showcased Bona FlexiSand’s new innovative features. We developed the “empowered sanding” concept, emphasizing the machine’s new features and benefits. This outstanding story was brought to media and created elements to life, making Bona FlexiSand 1.9 shine in every aspect.

A VISUAL JOURNEY OF ELEMENTS

The images captured during the photo shoot were utilized consistently across the entire campaign, ensuring a cohesive visual identity across various elements. These photos found their places not only in the storybook, ads, and brochures but also in an array of cross-channel social media posts. The incorporation of motion graphics, shot alongside the photo shoot, added an intriguing dimension to these social media posts, resulting in captivating and dynamic content.

THE POWER OF EVOLUTION

The motion graphics were also used to bring together a concept film that captures all of Bona Mega EVO’s key benefits of being faster better and safer.