Adentity - Reklambyrå och kommunikationsbyrå i Malmö
aXichem aXiphen conceot by Adentity aXichem aXivite marketing image by Adentity

aXiphen-feed – brand category concept

PURE PROTECTION FOR BETTER ANIMAL HEALTH

Time to go to market! Adentity developed the brand category concept “Pure protection for better animal health” for the animal feed category segment. The health benefits of chili, with its active ingredient capsaicin, are well established in science for improved health for chickens and pigs. It promotes growth, reduces stress levels and has the potential to prevent health conditions such as salmonella, without any antibiotics.

aXiphen-feed – a natural analogue to capsaicin – is the future in animal feed for the modern farmer seeking to secure a sustainable ethical value chain. Due to its high purity, a more sustainable, cost-effective alternative for better animal health is possible.

 

aXichem aXivite brand category concept website and ads by Adentity

VISUALISING THE BENEFITS

Adentity created a brand category concept visualising the benefits with key messaging, copy and images. The concept was executed through a global integrated campaign with a brand brochure, new website content for the category brand, technical sales sheets and illustrations, as well as marketing material such as roll-ups.

aXichem aXivite brand category concept broshure by Adentity

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