Restoring floor luster
For the launch of the Bona Oiled wood floor refresher, Adentity developed a concept and created the communication material. The campaign was carried out with an extensive studio photoshoot that generated key visuals for ads, folders and in-store marketing material. The campaign also included a social media package with both images and an animation conveying the advantages of the product in a pedagogic and fun way.
The photoshoot made it possible to show how the product looks on wood floor. The professional models that participated in the shoot contributed to creating a feeling of tranquility and joy, bringing out the beauty in the floor. The end result integrated well with the existing product label design, communicating a unified look.