Restoring floor luster

For the launch of the Bona Oiled wood floor refresher, Adentity developed a concept and created the communication material. The campaign was carried out with an extensive studio photoshoot that generated key visuals for ads, folders and in-store marketing material. The campaign also included a social media package with both images and an animation conveying the advantages of the product in a pedagogic and fun way.

The photoshoot made it possible to show how the product looks on wood floor. The professional models that participated in the shoot contributed to creating a feeling of tranquility and joy, bringing out the beauty in the floor. The end result integrated well with the existing product label design, communicating a unified look.

In addition to the images with the models, complementary photos were taken. These were able to work as instructional elements, communicating the advantages of the product. The Bona oiled wood floor refresher was developed for private floor owners, making it easy to restore the luster of oiled wood floors. Adentity created sharp statements for the consumer, including that the product is easy to use, easy to apply, and protects against spilling.

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