Domotex Fair

Bona takes the floor at international exhibition
Adentity is proud to have created a full concept and communications package for Bona’s exhibition at the international trade show for flooring – Domotex 2012 in Hannover, Germany.

Adentity developed the 2012 concept ‘Moving Forward’ – in line with Bona’s work to continue innovating with sustainability front of mind. The key theme was then executed throughout the booth and formed the frame- work for presenting exciting new product releases. Among the highlights were eye-catching product displays, company films and brochures as well as exciting customer involvement activities. The result: a very successful and well-visited booth – communicating Bona’s way forward in 2012.

A basketball shooting competition was held at the 2012 exhibition to help promote the Bona Sportive System. It generated buzz among the attendees and allowed us to introduce to them the System and its benefits.

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