A strong foundation for lasting floors

CLASSIC UX – THE PRIMER WITH BETTER USER EXPERIENCE
A concept built around a new product from Bona. The creation of the product name. A photoshoot to concretize the product features. Marketing materials to get the word out to contractors all around the world. All of this was carried out by Adentity preparatory to the product launch for Bona Classic UX.

To create a stunning floor surface and preserve the floor investment, a primer is the key. When Bona presented a new, high-performing primer to their range, Adentity happily developed a creative concept with a strong statement.

IMPROVING USER EXPERIENCE THROUGH LASTING ADVANTAGES
Focusing on the product benefits, we developed a name with the purpose to enhance its powerful qualities. This extensive process started with a workshop, analyzing the warm light shade of the primer. “Classic UX” alludes to the lasting advantages of the product when it comes to drying time, filling ability, colouration, and application, resulting in a significantly improved user experience.

FOR LASTING ULTRA MATT FLOORS
Combine Classic UX with Bona Traffic HD Raw and you get the perfect match! The ultra matt together with the natural warm light of the primer creates that trendy, natural look that so many home and commercial floor owners crave. In order to create a bond between the two, Adentity developed a powerful, conceptual statement to elevate this compatible duo. In addition, a photoshoot was held which allowed us to showcase the products together as well as individual shots of Classic UX to amplify the powerful qualities.

To convey the message and get the word out to contractors, Adentity created a broad collection of marketing materials for instore purposes as well as for the web and social media.