Bona Adhesives

Strength and elasticity

Bona is world-leading in silane-based adhesives for wooden floors. Together with Adentity, they wanted to launch a campaign to promote the complete range, as well as highlight their new R580 moisture barrier – designed for damp conditions.

Adentity devised the concept “Strength and Elasticity” and created material for industry media, in-store material and direct mail. Samples of the adhesives were also produced in a small “shampoo”-like sachet, possibly a world first! The result: An attention-driven campaign for successful fastening of wooden floors.