ProDen Dental Solution – An umbrella concept campaign

ALL YOU NEED FOR COMPLETE ORAL CARE

Together with Swedencare, Adentity has developed an integrated global launch campaign for the complete ProDen Dental Solution range, focused on enhancing pet dental care. With the uplifting tagline, “It’s never too late or too early to start a good habit,” this campaign features a cohesive concept that includes clear messaging, captivating key visuals, and dynamic digital animations, resulting in an engaging and comprehensive approach to encouraging pet parents to prioritize their furry friends’ oral health.

The result? A concept campaign promoting excellent oral health for pets of all ages—from playful puppies and curious kittens to cherished seniors. The campaign concept was designed for both B2B and B2C channels.

CAMPAIGN CONCEPT FOR A GOOD HABIT

We’re excited to unveil the integrated global launch campaign for the ProDen Dental Solution. We created a campaign centred around the uplifting tagline, “It’s never too late or too early to start a good habit.” This concept emphasizes the importance of dental care and fosters a sense of encouragement and inclusivity for pet owners. With thoughtfully developed messaging, beautiful key visuals, and captivating digital animations, we created a comprehensive and engaging campaign that inspires pet parents to embrace a proactive approach to their pets’ dental health. Together, we’re making good habits accessible and enjoyable for every furry friend!

The messaging focused on the beneficial aspects of daily care and preventative measures, and it never being too late to start taking care of your pet’s teeth with the message, “It’s never too late or too early to start a good habit”.

PROMO RANGE – TO PROMOTE THE COMPLETE SOLUTION RANGE

We have developed a promotional image showcasing the full ProDen Dental Solution range, designed to communicate the entire range, from daily care to complimentary products for preventative care. It highlights the key products within the ProDen line, emphasizing their individual and complementary features. With this, we aim to convey the quality and effectiveness of the dental solutions effectively and reinforce the brand’s commitment to optimal oral care. Let’s prioritize our furry friends’ smiles!

PRODEN DENTAL RANGE – CAREFULLY DESIGNED ICONS

We developed distinctive visual icons for each product in the ProDen Dental range. Each icon was carefully designed to represent a specific product in the range and create visual recognition for it.

PRODEN DENTAL SOLUTION ANIMATION

To visually showcase the entire ProDen Dental Solution range we created an engaging animation. This dynamic presentation brings to life the various products, illustrating their compatibility in a captivating way. By using vivid dental blue colors and smooth transitions, the animation effectively communicates the importance of proper dental care and the innovative solutions offered by ProDen Dental. Through this animation, we aim to enhance customer understanding and promote the advantages, and simplicity of choosing ProDen Dental for their pets’ oral health needs.