Toffifee and Panduro co-op between brands
A CRAFTY FAMILY WEEKEND
Crafty teamwork! In collaboration with Storck and Panduro, Adentity developed a Nordic in-store campaign for Toffifee. While it’s certainly possible to run campaigns on your own, don’t be afraid to bring in collaborators every now and then. Doing so enables you to tap into their audience and increase the reach of your brand.
The collaboration resulted in a successful campaign with two different mechanics, one competition and one promotion code, building on the concept of weekend fun with the family – crafting and eating delicious Toffifee.