Creating shelf impact

Something good is happening in canned food! Tetra Pak, one of the world’s leading innovators of packaging for beverages and food, is revolutionising the canned food industry with its packaging innovation – Tetra Recart.

Adentity has developed an attention-driven integrated campaign for print and web. It’s a promotional campaign under the umbrella of the marketing concept: “Open Up to the 21st century alternative for canned food”. The campaign runs in several of the largest packaging magazines and websites worldwide.

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