When Bona expanded their Oil System with three new colors, Adentity developed the concept and created a global campaign inspired by nature and the unique wood story of every floor. The campaign was building on the conceptual frame of the previous global product launch of the Bona Oil System “Create your own wood story”.
The conceptual images played upon the names of the new products Provincial Dreams, Salty Driftwood, and Misty Morning. We wanted to create a feeling of experiencing the afternoon sun in a warm province, the breeze and closeness of the ocean, and the serenity of a misty morning, cozying up with a cup of coffee.
The campaign included a wide range of global marketing materials such as folders, sales sheets, and ads. In addition, a social media package was created with both inspirational posts and product launch posts, as well as an animation for the Bona website.
