5 hot motion graphic trends for tomorrow’s marketing

In the world of design and marketing, motion graphics have become an increasingly popular and effective tool for capturing audience attention and communicating messages. As technology continues to advance, so do the possibilities for creating captivating and engaging motion graphics. With the start of a new year, it’s time to take a look at the hottest motion graphic trends of 2023.

From bold color schemes to futuristic animations, we will guide you through the top trends that are sure to make a splash in the world of motion graphics this year. Whether you’re a designer, marketer, or simply someone who enjoys staying up-to-date on the latest trends, this post will provide you with valuable insights and inspiration for creating impactful motion graphics in 2023.

1. Kinetic typography – the art of breaking rules

Kinetic typography is an animation method where the creators use moving text to draw in and hold the viewer’s interest. Marketers have always flocked to the dynamic typography trend, and that tendency will continue in 2023. Twist, stretch, bend, break or even morph the letters – the only rule is to have fun with it!

CrossCall – Core from NŌBL on Vimeo.

2. Mixing it up – using 2D and 3D together to create contrast

We see a lot of realistic 3D animations combined with paper cutout 2D motion graphics. By mixing these elements you easily captivate the viewers. This is also a great way to ease into 3D animation if you are unfamiliar with it. Although the 3D trend is flourishing there is still space for 2D in motion graphics in the future.

3. Defying the laws of 3D gravity

While we’re on the 3D subject, this trend can be effective if you typically use 3D models to create motion graphics. The anti-gravity effect is made up of 3D models that float freely in a 3D environment, creating the effect of an object levitating as if it is in space. We predict to see this trend more in commercial use because of the many possibilities to show of a product in an interesting, new way.

Gnome Serum from Spot Studio on Vimeo.

4. Hyper-realistic 3D

As CGI advances, hyper-realistic 3D is also getting more attention. The astonishing detail makes you question whether the object is real or not. This type of animation is what is used in high-budget video games cinematic and is made with a premium look and feel.

Timberland X Liberty from XK studio on Vimeo.

5. Stop motion in a new take – old technique with modern approach

Traditionally, stop motion is produced by taking continuous photos of real objects in a studio. With today’s 3D animation techniques, you can achieve a similar effect by altering the movement of the 3D items, giving them the appearance of stop motion.

Babylonic from Kasra Design on Vimeo.