Adentity goes to Milan Design Week
This week Adentity will be taking to the streets of Milan in search of inspiration. Milan Design Week is the biggest event on the annual design calendar, where manufacturers and designers from around the world present the latest products, trends and concepts in industrial, furniture and lighting design.
With thousands of exhibitions taking place simultaneously around the city, innovative marketing is key. Stand out events from last year included Lee Broom’s clever “Salone del Automobile” mobile installation and the godfather of lighting, Ingo Maurer, who set Milan’s landmark Torre Velasca aglow, transforming it into a red beacon to mark the location of Audi’s City Lab exhibition.