PROMOTION CAMPAIGNS

BONA TRAFFIC HD RAW CAMPAIGN

Following today’s flooring and interior trends of bringing nature indoors, ultra matt sheen floor surfaces are just right. In line with this, Adentity developed an integrated, concept-driven campaign for the product launch of Bona Traffic HD Raw. Developing striking key messaging and attractive key visuals, we created a concept expressing the best of two worlds – natural raw wood, smoothly protected by a unique topcoat. The campaign targets professional contractors with a global reach and consists of a variety of elements for different media channels.

A COOL CAMPAIGN FOR RELIABILITY

Our latest campaign for the global leader in heat transfer, separation and fluid handling technology was an integrated international campaign for the Alfa Laval Solar range of air cooled liquid coolers. We created a concept with the tagline “Reliability installed” to communicate the benefits of easy installation, reliability and the robustness of the range of outdoor coolers. The concept with a safety hook conveys the message of reliability in a simple and convincing way and captures the essence of the product aiming right at the heart of the target group.

The campaign included concept development, online features, brochures, giveaways and direct mailouts.

‘Däppt i Däsan’ – The campaign written the way you sound!

With a successful grip on communications Adentity developed a full-scale campaign for Renässans ‘Däppt i Däsan’ (Täppt i Näsan), which was featured in Elle magazine and various popular publications. Positioned as the natural and safe alternative, Renässans Plus is a soothing saline solution for relieving symptoms of nasal congestion.

The campaign consisted of ads, web activities with e-banners and a competition to win a family skiing trip. Our work was also highlighted in Swedish media and advertising website Resume, which gained a lot of attention. Inspired by phonetics, the fun campaign cleverly expresses the way we all sound with a blocked nose!