Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Range product image of swedencares new label design for proden plaqueoff for dogs Range product image of swedencares new label design for proden plaqueoff for dogs
Range product image of swedencares new label design for proden plaqueoff for dogs Range product image of swedencares new label design for proden plaqueoff for dogs
Range product image of swedencares new label design for proden plaqueoff for dogs Range product image of swedencares new label design for proden plaqueoff for dogs
Swedencare proden plaqueoff new packaging design made by Adentity Swedencare proden plaqueoff new packaging design made by Adentity

ProDen PlaqueOff® – A fresh new packaging design

A NEW PACKAGING CONCEPT FOR PET LOVERS
A fresh new look for ProDen PlaqueOff® packaging range! Packaging design is an important part of branding. We got the assignment to develop a new packaging design in line with the ProDen Plaque Off® brand platform. Streamlined across markets, but with the possibility to adapt for specific market requirements, with a premium look and feel, communicating pet oral care and key benefits.

The packaging was designed to appeal to the aware and caring pet parent and consumers that view their pet as a family member, looking for easy, safe, and natural products for their pet, endorsed by vets. It should communicate that the products are efficient, natural, easy to use and of a high quality.

Range product image of swedencares new label design for proden plaqueoff for dogs

THE DESIGN PROCESS
The design process started with analysing the existing packaging to develop a range structure. This formed the basis for creative planning and development of the packaging concept routes, resulting in different design proposals. Finalizing the chosen proposals involved finetuning the concept with illustrations, typography, a new colour palette and a photoshoot to get exclusive images. We also considered the look and feel of packaging material and how to make them more sustainable. Finally, we developed the die cuts and print ready artwork to be delivered to the markets.

Swedencare proden plaqueoff label packaging by Adentity

STORYTELLING ON THE PACKAGING
Packaging is a great marketing channel. We decided to use the backside of the pouches to tell the story of ProDen PlaqueOff® as well as include “how to” illustrations and of course describe the ingredients and nutrition information. Another illustration that we developed in the project was a refreshed “graphic pet pattern with cats and dogs”. A clear illustration expressing dental care for pets was placed at the front – highlighting that it is primarily a pet dental care product.

A COLOURFUL RIBBON HIGHLIGHTING TASTE AND FLAVOUR
For the different tastes for ProDen PlaqueOff® Dental Care Bones and ProDen PlaqueOff® Mini Dental Care Bones a colour ribbon was defined to highlight the different tastes on the packaging. For example – Blueberry Purple, Chicken & Pumpkin Orange, and Veggie Green.

SUN, SALT, CAMERA, AND ACTION!
Adentity planned and organised the photoshoot, casted location, and furry models for executing the packaging concept. The photosetting was a day by the sea in stunning nature. With both feet in the sand, we produced the photos in a beautiful Nordic light and our furry models behaved exemplary.

Concept images for Swedencare proden plaqueoff by Adentity, Cat and dogs on the beach

NOW IN STORE
Keep an eye open when visiting your pet store. The new packaging for ProDen PlaqueOff® is now out on display and brightens up any retail shelf.

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