ProDen PlaqueOff^® – A fresh new packaging design

THE DESIGN PROCESS
The design process started with analysing the existing packaging to develop a range structure. This formed the basis for creative planning and development of the packaging concept routes, resulting in different design proposals. Finalizing the chosen proposals involved finetuning the concept with illustrations, typography, a new colour palette and a photoshoot to get exclusive images. We also considered the look and feel of packaging material and how to make them more sustainable. Finally, we developed the die cuts and print ready artwork to be delivered to the markets.

STORYTELLING ON THE PACKAGING
Packaging is a great marketing channel. We decided to use the backside of the pouches to tell the story of ProDen PlaqueOff^® as well as include “how to” illustrations and of course describe the ingredients and nutrition information. Another illustration that we developed in the project was a refreshed “graphic pet pattern with cats and dogs”. A clear illustration expressing dental care for pets was placed at the front – highlighting that it is primarily a pet dental care product.

A COLOURFUL RIBBON HIGHLIGHTING TASTE AND FLAVOUR
For the different tastes for ProDen PlaqueOff^® Dental Care Bones and ProDen PlaqueOff^® Mini Dental Care Bones a colour ribbon was defined to highlight the different tastes on the packaging. For example – Blueberry Purple, Chicken & Pumpkin Orange, and Veggie Green.

SUN, SALT, CAMERA, AND ACTION!
Adentity planned and organised the photoshoot, casted location, and furry models for executing the packaging concept. The photosetting was a day by the sea in stunning nature. With both feet in the sand, we produced the photos in a beautiful Nordic light and our furry models behaved exemplary.

NOW IN STORE
Keep an eye open when visiting your pet store. The new packaging for ProDen PlaqueOff^® is now out on display and brightens up any retail shelf.