Xperia™ on the front row
When Sony launched the Xperia™ Z3 smartphone, their position was clear: “Details make the difference between good and great.” So when Adentity designed the in-store showcase for the phone’s global launch, our team put in a few unique details to bring out its essence.
The transport packaging can be transformed into a stunning “Front Row” display inspired by the fashion universe. The unique “catwalk runway”, combined with embossed and UV screen-printed images and matte silver sides, create a striking showcase. The Xperia™ Z3 display has been launched in stores worldwide, along with Adentity’s other designs for the Z3 Compact and Z3 Tablet Compact.