Together with Bona, we brought their innovation – Bona Resilient Solution – to the global stage. We developed a global marketing campaign for the launch of Bona Resilient Solution. With great enthusiasm and creative ambition, we developed an integrated strategy and powerful idea for a campaign with global impact.
The campaign focused on highlighting the innovative qualities of resilient flooring – an area where Bona truly leads the way. By introducing the conceptual theme “Reboost Resilient Floors”, we successfully communicated the solution’s unique benefits and features in a clear and compelling way.
The narrative was carefully designed to engage and inform, and it was strategically distributed across multiple media channels. The result was a strong, cohesive presence that clearly positioned Bona Resilient Floors as a leading solution in its segment—and allowed the brand to make a bold impact on the global stage.
BRINGING THE RESILIENT STORY TO LIFE THROUGH VISUALS
The visual assets produced during the dedicated photoshoot for Bona Resilient Solution formed the foundation of the campaign’s strong and consistent visual identity. These carefully curated images were seamlessly integrated across all campaign elements—from the storybook and advertising materials to brochures and an extensive range of social media content.
TARGETED COMMUNICATION FOR FACILITY OWNERS
As part of the campaign, we developed marketing materials specifically tailored for niched target groups. Based on their unique needs and challenges, we created a range of assets – showcasing the long-term value of smart solutions for sustainable facility management.
As needed for today’s cluttered media landscape, we also developed motion graphics. Animated elements that added extra layers of engagement, bringing visuals to life and ensuring dynamic, captivating content aligned with the campaign’s overall look and feel.
