Unique, authentic and forward-looking! Together with the Rosti Group, Adentity has created a new sustainability-focused brand platform and concept, encompassing everything from an engaging brand story and a clear brand framework to a revitalised visual identity.
BRAND STRATEGY, CONCEPT AND COMMUNICATION
To bring the new concept “Shaping sustainable solutions for tomorrow” to life, we conveyed a clear brand positioning and distinctive visuals – connecting sustainability efforts worldwide to strategy development, concept creation, goals, progress, and the people of Rosti. The work highlights Rosti’s 2030 sustainability commitments.
The brand platform includes a brand storybook, a framework for the Sustainability Report, concept artworks, visuals, illustrations, and key messages. These materials are designed for use across digital channels, at trade events, and in industry press.
THE PROCESS IS KEY
This brand journey has been a true collaboration, from a global pre-study with interviews conducted worldwide to strategy development, concept creation, and communication – proving that every step counts in achieving a strong and meaningful result.
BRINGING THE GREEN STORY TO LIFE
We bring the green story to life by establishing a strong market position built on authenticity, transparency, and verifiability throughout the entire value chain. With a communication platform, we develop a strategy that leads to narratives and stories based on the brand essence, with sustainability as one of the core pillars. The story comes to life through concepts and campaigns where sustainability is seamlessly integrated into the marketing.
