Adentity news

As part of a creative concept we created for the latest product launch of one of our clients, we organised a photoshoot. The aim was to create a natural atmosphere that would highlight the natural beauty of wood floors. Although we came prepared with plenty of lighting equipment, mother nature provided the ideal light source as the spring daylight flooded in through the windows of our location. We couldn’t have asked for a better result. Many thanks to our fantastic team for a great shoot!

Let’s go behind the scene to see the action at one of our photoshoots for a new brand platform. As part of the new platform, we organised a series of photoshoots based on our concept, to communicate the brand essence visually. Many thanks to the team for their fantastic creative work!

We finally had the chance to meet some of the wonderful people behind the Phyllis Memorial Children’s Home and Academy and their Swedish support organisation Kampi Ya Motos Barn. Phyllis Memorial Children’s home is based in Kenya, in the village of Kampi Ya Moto, which is Swahili for “The village in the Sun”. When Ruth, the manager of the Children’s home, visited Sweden, and Malmö, for the first time, she and her colleagues from Kampi Ya Motos Barn stopped by our office.

Phyllis Memorial cares for 60 orphan children, in ages ranging from pre-school up to high school, with different backgrounds. Some have been living on the streets, others with relatives, but all of them have had a very tough start in life. As well as providing a loving home, Phyllis Memorial also provides education for both its own pupils and children from the local villages.

Over the past 9 years, Adentity has supported Kampi Ya Motos Barn with the design and print of their annual calendar, which is then sold. All the revenue from calendar sales goes directly to the Phyllis Memorial Children’s Home and Academy in Kenya. Our pro- bono work also covers marketing elements, as well as communication material. Read more about our work here.

We were really glad to have the opportunity to meet some of the wonderful people behind the home and the home’s manager, aka the children’s “aunt”, Ruth. The visit gave us insight into the daily life of the children and how the home has grown from a simple shed made of sticks, stones and cow dung to a home that provides clean water from a 250 m deep well and has a self-sufficient farm that produces supplies for both the home and the local community. They have also installed biogas which has improved the kitchen facilities tremendously. By producing and selling surplus commodities, the children learn valuable skills that they will need when it is time to leave the home.

We are grateful to our guests for taking the time to visit us and for all their wonderful work. For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit kampiyamotosbarn.se

Congratulations to our client Sony Mobile for a fantastic response at the launch of the new Sony Xperia XZ2 and Xperia XZ2 Compact at this year’s Mobile World Congress in Barcelona.

At the world’s leading event for phone manufacturers, there was much talk about the design language, which features a curved glass front and back, as well as internals such as 4K HDR movie recording, 3D scanning, Snapdragon 845 and improved sound and battery.

Good work Sony!

Recently our client, Bona, was awarded Årets företag (Company of the year) by Malmö Näringslivsgala. The annual award ceremony celebrates the city’s best enterprises and creative talent. Bona’s fantastic win was based on the family-owned company’s focus on innovation, sustainability and the environment, combined with promoting diversity and CSR. Congratulations to CEO Kerstin Lindell and her fantastic employees for being a truly Super Company!

This year marks the 15^th anniversary of Adentity. Yep, it really has been that long. Based in Malmö in Sweden, for the past 15 years we have been helping international businesses from a wide range of sectors to strengthen their brands. As part of our strategy for driving the Adentity concept further, we recently established a new creative hub in Berlin.

Situated in the city’s Hansaviertel district, an area with a rich architectural history, we are taking the Adentity Communication Platform^TM – our proven 3-step roadmap to long-term branding success – to the German market. Our expansion offers a number of advantages both for us and our clients. Situated in the centre of Europe, this cultural metropolis is a flourishing base for innovative tech start-ups and creative studios. So now, Adentity can offer integrated campaigns, strategies and more to international companies in Berlin.

Highlighting sustainability, design and growing markets, the Bona annual report is now out and sent off worldwide. Done in 3 languages with the financial report added, the new Close Up sums up the Bona year with breaking new product launches such as the Floor Treatment Program and stunning references with La Sagrada Família in Barcelona raising above all in impressiveness.

Featuring new design trends, we take a look into what is up and coming in wood flooring as well as what is hot right now. You can also learn about new research done in the field and what sustainability actions Bona’s has taken lately and is planning to do.

During a recent trip to Sri Lanka, in a store in Colombo we saw a familiar sight – a Sony Xperia XA smartphone perched on our “State of the Art” POS display solution. The latest concept was created for the global launch of the Sony Xperia X^TM series. With its stylish copper foil accents glistening in the afternoon sun, catching the eye of passers-by, it was exciting to see another successful concept in action.

Read the story behind our unique Sony Xperia^TM POS display concept at Packaging of the World

We are delighted that our client Bona was named a Super Company of the Year 2016 by Sweden’s leading business magazine, Veckans Affärer. To make it on the annual list, each company must be able to demonstrate growth, profitability and return on capital for four years in a row – all of which Bona has achieved with great results.

We have been working with Bona’s global marketing and corporate communication for almost 10 years. Our work spans from creating an initial communication platform, as well as the environmental platform “On track for sustainability” and a number of product launches based on this, to co-branding and relaunches. With its long-term, sustainable approach to wood floor excellence, Bona really is a Super Company!

Bona

Our visit to Colombo, Sri Lanka was an immensely rewarding one. Seeing our POS design for the global launch of the Xperia Z5 Premium on display in the Sony flagship store at Horton Place was indeed “Uplifting”. It goes to show that our global marketing is indeed reaching all corners of the world. Even Packaging of the World has featured it.

We visited the inspiring Museum of Modern Art (MoMA) in New York and were glad to see our client’s product, Rivsalt, on display at the MoMA Design Store!

We’ve worked with the innovator Jens Sandringer right from the start with developing the brand’s profile, logotype, packaging design and more. Finding Rivsalt now on the shelves at the MoMA Design Store alongside with other leading edge designer products, is immensely rewarding. Check it out here!

See the work we’ve done for Rivsalt here.

FC Bellevue is a non-profit youth football club established in 2010 in Malmö, Sweden. The football club has grown rapidly and has more than 500 members today. As one of its sponsors, Adentity has designed its 5-year-anniversary logo, which has been printed on limited edition T-shirts for its members.

Our campaign for Alfa Laval Arctigo “Optimal design made real” has been awarded the “Campaign of the Year” by the Alfa Laval management team! We are very happy and proud for the recognition.

Find out more about the campaign here.