Adentity news

Now the annual calendar for Phyllis Memorial Children’s Home and Academy is finished and shipped off to their Swedish support organisation Kampi Ya Motos Barn, hopefully creating a rush to the store. The calendar is sold for the benefit of raising money for the Children’s Home in Kenya.

This year we are celebrating our 10^th year of supporting the Children’s Home in Kenya. The work with the calendar is part of our CSR work where we design and print the annual calendar as well as all Kampi Ya Moto’s marketing material pro bono. All the revenue from the calendrers goes directly to the children’s home. Read more about our work here

The Phyllis Memorial Children’s home is based in Kenya, in the village of Kampi Ya Moto, which is Swahili for “The village in the Sun”. They care for 59 orphan children, in ages ranging from pre-school up to high school, with different backgrounds. Some have been living on the streets, others with relatives, but all of them have had a very tough start in life. As well as providing a loving home, Phyllis Memorial also provides education for both its own pupils and children from the local villages.

When Ruth, the manager of the Children’s home aka the children’s “aunt”, visited Sweden, and Malmö, for the first time, she and her colleagues from Kampi Ya Motos Barn stopped by our office to give us an insight into the daily life of the children and how the home has developed over the years which we are truly grateful of the opportunity to contribute to contribute to this.

For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit kampiyamotosbarn.se.

We are happy to make a difference – From Malmö to Kenya!

A visit to Copenhagen, Denmark can surely be an inspiring and eye-opening experience. The city is filled with colourful buildings, a fabulous food scene, culture and laid-back atmosphere. The Adentity team decided to take the 30 min train over to the neighbouring country for an inspiring day to kick-off work after the summer holidays. Ready for a whistle-stop tour of the city’s best bits handpicked by Adentity? Let’s go!

A good start of the day

Our first tip is for the early birds. About 10 min stroll from Copenhagen H, through the heart of the city, you find the coffee bar Kompa’ 9, located on Strædet. There we started off with some of their organic coffee and a proper Danish breakfast in a cosy surrounding.

A colourful museum visit

With filled stomachs and energy, we continued to Copenhagen’s waterfront to the Danish Architecture Center (DAC). The exhibitions at DAC showcase architectural wonders, international trends and design history. We went to see the exhibition of the world-renowned Danish architects BIG – Bjarke Ingels Group on an architectural journey across time from Big Bang to Singularity. A truly inspiring and colourful exhibition showingBIG’s borderless creativity and how they give form to our future.

Don’t forget to visit the DAC Café, where you are able to experience Copenhagen’s vibrant city life from high above at the large rooftop terraces. To one side, you have spectacular views of the vibrant waterfront, and to the other, the Copenhagen Cultural District. We decided for a cold beverage on their comfortable sunbeds before we continued our day.

Doing lunch

After a walk from DAC we arrived for some lunch at the meat packing district Kødbyen, a creative cluster with a broad range of high-quality restaurants. We decided to try out the hip brewpub WarPigs – an experience out of the ordinary. Besides from offering freshly made American-Danish style craft beer, WarPigs also serves authentic Texas barbecue.

Street art tour

Next up on the agenda was a street art tour in the districts of Vesterbro. Although graffiti is omnipresent in Copenhagen, street art is something entirely different. The street art in Copenhagen usually covers an entire side of a building in an artistic manner and adds significant value to the neighbourhood. We went to see some iconic pieces, one just by our lunch place, then we continued to one at Oehlenschlægersgade, Sankelmarksgade and lastly Saxogade.

Afternoon adventures

A bus ride later we arrived at our final destination, Reffen. An urban playground for co-creation, innovation, food and creativity – and last but not least – the largest street food market in the Nordics. The Adentity team tried some interesting food and enjoyed the beautiful surrounding before heading back to Malmö, filled with inspiration, feeling refreshed and ready to start off new exciting projects.

Two young guys from Malmö will opt out of sitting at home this summer. Instead they will take to their tandem and go on a cycling adventure to show how beautiful Sweden is and to inspire others to skip the car and take the bike instead. The2roadtrippers will embark on a challenge to cycle 1800 km in 3 weeks to show that a sustainable way of experiencing our planet is possible.

Adentity supported The2roadtrippers with a newly designed logo and we wish them the best of luck on their adventure!

As part of a creative concept we created for the latest product launch of one of our clients, we organised a photoshoot. The aim was to create a natural atmosphere that would highlight the natural beauty of wood floors. Although we came prepared with plenty of lighting equipment, mother nature provided the ideal light source as the spring daylight flooded in through the windows of our location. We couldn’t have asked for a better result. Many thanks to our fantastic team for a great shoot!

Let’s go behind the scene to see the action at one of our photoshoots for a new brand platform. As part of the new platform, we organised a series of photoshoots based on our concept, to communicate the brand essence visually. Many thanks to the team for their fantastic creative work!

We finally had the chance to meet some of the wonderful people behind the Phyllis Memorial Children’s Home and Academy and their Swedish support organisation Kampi Ya Motos Barn. Phyllis Memorial Children’s home is based in Kenya, in the village of Kampi Ya Moto, which is Swahili for “The village in the Sun”. When Ruth, the manager of the Children’s home, visited Sweden, and Malmö, for the first time, she and her colleagues from Kampi Ya Motos Barn stopped by our office.

Phyllis Memorial cares for 60 orphan children, in ages ranging from pre-school up to high school, with different backgrounds. Some have been living on the streets, others with relatives, but all of them have had a very tough start in life. As well as providing a loving home, Phyllis Memorial also provides education for both its own pupils and children from the local villages.

Over the past 9 years, Adentity has supported Kampi Ya Motos Barn with the design and print of their annual calendar, which is then sold. All the revenue from calendar sales goes directly to the Phyllis Memorial Children’s Home and Academy in Kenya. Our pro- bono work also covers marketing elements, as well as communication material. Read more about our work here.

We were really glad to have the opportunity to meet some of the wonderful people behind the home and the home’s manager, aka the children’s “aunt”, Ruth. The visit gave us insight into the daily life of the children and how the home has grown from a simple shed made of sticks, stones and cow dung to a home that provides clean water from a 250 m deep well and has a self-sufficient farm that produces supplies for both the home and the local community. They have also installed biogas which has improved the kitchen facilities tremendously. By producing and selling surplus commodities, the children learn valuable skills that they will need when it is time to leave the home.

We are grateful to our guests for taking the time to visit us and for all their wonderful work. For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit kampiyamotosbarn.se

Congratulations to our client Sony Mobile for a fantastic response at the launch of the new Sony Xperia XZ2 and Xperia XZ2 Compact at this year’s Mobile World Congress in Barcelona.

At the world’s leading event for phone manufacturers, there was much talk about the design language, which features a curved glass front and back, as well as internals such as 4K HDR movie recording, 3D scanning, Snapdragon 845 and improved sound and battery.

Good work Sony!

Recently our client, Bona, was awarded Årets företag (Company of the year) by Malmö Näringslivsgala. The annual award ceremony celebrates the city’s best enterprises and creative talent. Bona’s fantastic win was based on the family-owned company’s focus on innovation, sustainability and the environment, combined with promoting diversity and CSR. Congratulations to CEO Kerstin Lindell and her fantastic employees for being a truly Super Company!

This year marks the 15^th anniversary of Adentity. Yep, it really has been that long. Based in Malmö in Sweden, for the past 15 years we have been helping international businesses from a wide range of sectors to strengthen their brands. As part of our strategy for driving the Adentity concept further, we recently established a new creative hub in Berlin.

Situated in the city’s Hansaviertel district, an area with a rich architectural history, we are taking the Adentity Communication Platform^TM – our proven 3-step roadmap to long-term branding success – to the German market. Our expansion offers a number of advantages both for us and our clients. Situated in the centre of Europe, this cultural metropolis is a flourishing base for innovative tech start-ups and creative studios. So now, Adentity can offer integrated campaigns, strategies and more to international companies in Berlin.

Highlighting sustainability, design and growing markets, the Bona annual report is now out and sent off worldwide. Done in 3 languages with the financial report added, the new Close Up sums up the Bona year with breaking new product launches such as the Floor Treatment Program and stunning references with La Sagrada Família in Barcelona raising above all in impressiveness.

Featuring new design trends, we take a look into what is up and coming in wood flooring as well as what is hot right now. You can also learn about new research done in the field and what sustainability actions Bona’s has taken lately and is planning to do.

During a recent trip to Sri Lanka, in a store in Colombo we saw a familiar sight – a Sony Xperia XA smartphone perched on our “State of the Art” POS display solution. The latest concept was created for the global launch of the Sony Xperia X^TM series. With its stylish copper foil accents glistening in the afternoon sun, catching the eye of passers-by, it was exciting to see another successful concept in action.

Read the story behind our unique Sony Xperia^TM POS display concept at Packaging of the World

We are delighted that our client Bona was named a Super Company of the Year 2016 by Sweden’s leading business magazine, Veckans Affärer. To make it on the annual list, each company must be able to demonstrate growth, profitability and return on capital for four years in a row – all of which Bona has achieved with great results.

We have been working with Bona’s global marketing and corporate communication for almost 10 years. Our work spans from creating an initial communication platform, as well as the environmental platform “On track for sustainability” and a number of product launches based on this, to co-branding and relaunches. With its long-term, sustainable approach to wood floor excellence, Bona really is a Super Company!

Bona

Our visit to Colombo, Sri Lanka was an immensely rewarding one. Seeing our POS design for the global launch of the Xperia Z5 Premium on display in the Sony flagship store at Horton Place was indeed “Uplifting”. It goes to show that our global marketing is indeed reaching all corners of the world. Even Packaging of the World has featured it.

We visited the inspiring Museum of Modern Art (MoMA) in New York and were glad to see our client’s product, Rivsalt, on display at the MoMA Design Store!

We’ve worked with the innovator Jens Sandringer right from the start with developing the brand’s profile, logotype, packaging design and more. Finding Rivsalt now on the shelves at the MoMA Design Store alongside with other leading edge designer products, is immensely rewarding. Check it out here!

See the work we’ve done for Rivsalt here.

FC Bellevue is a non-profit youth football club established in 2010 in Malmö, Sweden. The football club has grown rapidly and has more than 500 members today. As one of its sponsors, Adentity has designed its 5-year-anniversary logo, which has been printed on limited edition T-shirts for its members.