Adentity news

Adentity goes to Berlin with new creative hub

This year marks the 15th anniversary of Adentity. Yep, it really has been that long. Based in Malmö in Sweden, for the past 15 years we have been helping international businesses from a wide range of sectors to strengthen their brands. As part of our strategy for driving the Adentity concept further, we recently established a new creative hub in Berlin.

Situated in the city’s Hansaviertel district, an area with a rich architectural history, we are taking the Adentity Communication PlatformTM – our proven 3-step roadmap to long-term branding success – to the German market. Our expansion offers a number of advantages both for us and our clients. Situated in the centre of Europe, this cultural metropolis is a flourishing base for innovative tech start-ups and creative studios. So now, Adentity can offer integrated campaigns, strategies and more to international companies in Berlin.

Close Up 17 is out now!

Highlighting sustainability, design and growing markets, the Bona annual report is now out and sent off worldwide. Done in 3 languages with the financial report added, the new Close Up sums up the Bona year with breaking new product launches such as the Floor Treatment Program and stunning references with La Sagrada Família in Barcelona raising above all in impressiveness.

Featuring new design trends, we take a look into what is up and coming in wood flooring as well as what is hot right now. You can also learn about new research done in the field and what sustainability actions Bona’s has taken lately and is planning to do.

From Sweden to Sri Lanka, Sony Xperia XA POS goes global


During a recent trip to Sri Lanka, in a store in Colombo we saw a familiar sight – a Sony Xperia XA smartphone perched on our “State of the Art” POS display solution. The latest concept was created for the global launch of the Sony Xperia XTM series. With its stylish copper foil accents glistening in the afternoon sun, catching the eye of passers-by, it was exciting to see another successful concept in action.

Read the story behind our unique Sony XperiaTM POS display concept at Packaging of the World



Bona Super Company of the Year



We are delighted that our client Bona was named a Super Company of the Year 2016 by Sweden’s leading business magazine, Veckans Affärer. To make it on the annual list, each company must be able to demonstrate growth, profitability and return on capital for four years in a row – all of which Bona has achieved with great results.

We have been working with Bona’s global marketing and corporate communication for almost 10 years. Our work spans from creating an initial communication platform, as well as the environmental platform “On track for sustainability” and a number of product launches based on this, to co-branding and relaunches. With its long-term, sustainable approach to wood floor excellence, Bona really is a Super Company!




Xperia Z5 Premium is “Uplifted” in retail stores, Sri Lanka

Our visit to Colombo, Sri Lanka was an immensely rewarding one. Seeing our POS design for the global launch of the Xperia Z5 Premium on display in the Sony flagship store at Horton Place was indeed “Uplifting”. It goes to show that our global marketing is indeed reaching all corners of the world. Even Packaging of the World has featured it.

Rivsalt on shelves in New York


We visited the inspiring Museum of Modern Art (MoMA) in New York and were glad to see our client’s product, Rivsalt, on display at the MoMA Design Store!

We’ve worked with the innovator Jens Sandringer right from the start with developing the brand’s profile, logotype, packaging design and more. Finding Rivsalt now on the shelves at the MoMA Design Store alongside with other leading edge designer products, is immensely rewarding. Check it out here!

See the work we’ve done for Rivsalt here.

Adentity unveils logo for FC Bellevue’s 5-year anniversary


FC Bellevue is a non-profit youth football club established in 2010 in Malmö, Sweden. The football club has grown rapidly and has more than 500 members today. As one of its sponsors, Adentity has designed its 5-year-anniversary logo, which has been printed on limited edition T-shirts for its members.

Adentity wins “Campaign of the Year” at Alfa Laval


Our campaign for Alfa Laval Arctigo “Optimal design made real” has been awarded the “Campaign of the Year” by the Alfa Laval management team! We are very happy and proud for the recognition.

Find out more about the campaign here.