Turning a design vision into a beautiful floor and campaign
Capturing a transforming design vision! This is the story about how a co-op between an architect and Bona resulted in a beautiful floor as well as stunning marketing material. As part of a creative concept developed for a product launch with Bona, we organised a photoshoot and a collaboration with a unique design and renovation project.
A Mini Castle in Malmö was turned into a modern office space for co-working. The traditional worn herringbone was transformed into a splendid whitewashed floor using Bona Nordic Frost. The aim was to create a natural atmosphere that would highlight the genuine beauty of wood floors. Showing wooden floors in their best light. The result created a light, Scandinavian feel. We love the inspiring ambience a beautiful floor can provide. We couldn’t have asked for a better result!
Thanks to the architect studio Jonas Lindvall A&D for making the design, floor renovation and photo session possible. Thanks to the professional craftsmen from Bona that did a great job renovating the floors.