Adentity - Reklambyrå och kommunikationsbyrå i Malmö

A inovação chegou! aXiphen® –
Produção saudável sem antibióticos

Campaign IN Brazil

aXiphen® is an innovative, natural analogue capsaicin solution for improved health in poultry and piglets. It enhances their health without reliance on antibiotics, ensuring a safer and more sustainable production. Good gut health is the key to naturally healthy and salmonella-free poultry. Together with aXichem, Adentity developed a concept and communication material, in both English and Portuguese, for the launch of aXiphen®on the Brazilian animal feed market.

To introduce aXiphen®, Adentity developed a compelling campaign concept and communication materials that would resonate with the intended target audience. Recognising the importance of gut health in poultry and piglet wellness, we crafted key messaging that emphasised aXiphen’s natural, antibiotic-free benefits – a safer, sustainable alternative in animal health.

The campaign highlights aXiphen® and its ability to improve health and prevent salmonella in industrial poultry and pig farming, key concerns for the Brazilian market. We created engaging visuals, informative messaging, and infographics that effectively convey the innovative solution’s value proposition, ensuring clear, accessible communication across channels to create awareness and interest.

When producing materials in multiple languages, we focus on ensuring we achieve conceptual and key messages translated accurately – not only in terms of wording but also in meaning. In this instance, we translated the content into Portuguese to effectively communicate the intended message. To further support this, we developed a dedicated webpage for aXiphen® in Portuguese, ensuring the information is accessible in the native language of the target market.

The icons created for the campaign play a crucial role in visualising and simplifying the complex science behind the new feed for the industrial framing market. By breaking down intricate information into clear, digestible visual elements, the icons not only enhance understanding but also support the messaging of innovation and effectiveness, reinforcing the solution’s scientific foundation and its benefits for the industry. The sale sheet featured a visual representation of the key benefits, using cohesive imagery and infographics to illustrate the advantages, such as improved performance, ease of use, and targeted results.

Adentity developed a comprehensive messaging for the launch of aXiphen®, focusing on delivering clear and concise information to potential customers. The launch highlighted key messages, such as its unique formula and ability to provide effective results, positioning it as an innovative product in industrial framing. Additionally, a sales sheet outlined the process behind aXiphen®, providing a simple yet detailed explanation of how the product works and helping customers understand its functionality and the science driving its effectiveness. The result was a coherent and informative tool that not only communicated the value of aXiphen® but also engaged potential buyers with clear arguments.