Alfa Laval Solar range
A COOL CAMPAIGN FOR RELIABILITY
Our latest campaign for the global leader in heat transfer, separation and fluid handling technology was an integrated international campaign for the Alfa Laval Solar range of air cooled liquid coolers. We created a concept with the tagline “Reliability installed” to communicate the benefits of easy installation, reliability and the robustness of the range of outdoor coolers. The concept with a safety hook conveys the message of reliability in a simple and convincing way and captures the essence of the product aiming right at the heart of the target group.
The campaign included concept development, online features, brochures, giveaways and direct mailouts.