From schools to arenas, basketball to weightlifting, wood to resilient – the Bona SuperSport System is developed to provide the optimal floor surface. Adentity got the exciting opportunity to convey the many possibilities of the product range in the form of a new, fresh concept.
Bona improved their sports range with competence and experience from USA in form of new, better methods and solutions for maintaining and renovating sports floors. To highlight this, Adentity developed a concept focusing on the versatility and top performance of the range created for great games. The communication for the global launch of SuperSport System range, thus made sure to meet the latest demands and trends of this high-performance arena.
To incorporate the many possibilities of the SuperSport System, Adentity carried out a photoshoot, achieving some amazing footage. With the new material we created a new, fresh look for the launch as well as inspiring elements to strengthen the campaign. The labels also got a makeover to create a unified feeling.
