Adentity - Reklambyrå och kommunikationsbyrå i Malmö

The perfect partner

BONA Combiedge UX

Together with Bona, we introduced the next step in edge sanding innovation: Bona CombiEdge UX. This powerful upgrade brings enhanced comfort, visibility, and control to professionals working. To support the launch, we developed a global campaign strategy that clearly communicated the machine’s ergonomic design, user-friendly features, and smart technology.

Under the creative theme “The Perfect Partner”, we highlighted the machine’s ability to work together with the FlexiSand. The message focused on the tangible benefits: better results, increased comfort, and enhanced safety for the user. With a strong narrative and compelling visual storytelling, the campaign effectively positioned CombiEdge UX as the best edger for today’s demanding floor renovation requirements. 

BRINGING THE COMBIEDGE UX STORY TO LIFE

The launch was powered by a distinctive visual identity, built around a dedicated product shoot that captured the machine in real work environments. These dynamic visuals became the backbone of the campaign, reinforcing the product’s professional-grade performance and smart features – such as the angled LED light, ergonomic handles, and integrated multimeter display.

From storybooks and brochures to ads, motion graphics, and social media content, the assets were used consistently to create a recognizable and professional look across every touchpoint.

TARGETED COMMUNICATION FOR FLOOR PROFESSIONALS

To reach specific audiences such as contractors, facility managers, and floor care professionals, we developed tailored messaging that addressed their unique needs. The campaign emphasized long-term comfort, safety, and precision – all key factors in demanding sanding environments.

Animated assets and motion graphics were developed to bring technical features to life in a clear, engaging way. By combining product depth with visual clarity, we created a campaign that not only informed but inspired – driving interest and reinforcing Bona’s position as a leader in professional floor renovation tools.

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