PACKAGING DESIGN

ProDen PlaqueOff® Dental – New packaging design

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A FRESH DESIGN FOR GOOD ORAL HEALTH

ProDen PlaqueOff^® Dental contains 100% natural, active seaweed A.N ProDen^®. Providing an easy and effective way to reduce plaque and tartar and promote a healthier and more radiant smile.

This packaging design project aimed to redesign Swedencare’s ProDen PlaqueOff^® Teeth and Gums packaging. The new packaging design aims to improve the attractiveness and better communicate the product’s benefits. We launched the new product name – ProDen PlaqueOff^® Dental, together with a new packaging design – light blue, a new stamp and a thin silver foil line to make the product stand out.

ProDen PlaqueOff^® – A fresh new packaging design

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Range image of swedencares proden plaqueoff new packaging design made by Adentity

A NEW PACKAGING CONCEPT FOR PET LOVERS

A fresh new look for ProDen PlaqueOff^®packaging range! Packaging design is an important part of branding. We got the assignment to develop a new packaging design in line with the ProDen Plaque Off^® brand platform. Streamlined across markets, but with the possibility to adapt for specific market requirements, with a premium look and feel, communicating pet oral care and key benefits.

The packaging was designed to appeal to the aware and caring pet parent and consumers that view their pet as a family member, looking for easy, safe, and natural products for their pet, endorsed by vets. It should communicate that the products are efficient, natural, easy to use and of a high quality.

DROP-it campaign

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Say it with your eyes

To increase brand awareness for Midsona DROP-it and promote its new products with fresh packaging designs, Adentity developed an integrated campaign that included a microsite with a fun and simple quiz on your eyes’ personality. Are you the ice queen? Or the bashful?

Through the interesting quiz, along with e-banners, the campaign successfully promotes DROP-it as the natural choice for eye care. The new packaging design modernises the brand image, and clearly indicates the different uses of the products, while communicating the health and wellbeing of eyes through positive values. To encourage higher consumer involvement, Adentity also introduced an Instagram campaign “Ditt bästa ögonblick” for customers to win exciting Midsona products.