DROP-it campaign

Say it with your eyes

To increase brand awareness for Midsona DROP-it and promote its new products with fresh packaging designs, Adentity developed an integrated campaign that included a microsite with a fun and simple quiz on your eyes’ personality. Are you the ice queen? Or the bashful?

Through the interesting quiz, along with e-banners, the campaign successfully promotes DROP-it as the natural choice for eye care. The new packaging design modernises the brand image, and clearly indicates the different uses of the products, while communicating the health and wellbeing of eyes through positive values. To encourage higher consumer involvement, Adentity also introduced an Instagram campaign “Ditt bästa ögonblick” for customers to win exciting Midsona products.