ProDen PlaqueOff ® – Concept photography

A picture is worth a thousand words, is a common saying. And it is true. To express the concept of the oral care product ProDen PlaqueOff®, unique concept images were needed. Not just for achieving the right expression of the concept “A loving breath throughout life” but also to ensure exclusivity for the brand.

After weeks of extensive planning, coordination, and model scouting, the photoshoots were carried out over a couple of beautiful summer days. The Scandinavian coastline and a traditional Scandinavian farmhouse provided two superb locations for the shoot. Models included cats, dogs, and pet owners, all carefully scheduled to make the most out of the occasion. The warm, summer sunshine created a beautiful and natural atmosphere, and all involved appeared at their very best, creating photo magic.

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