Xperia™ Z2

Simplicity that stands out

The Xperia™ Z2 is Sony’s new flagship phone. The phone was launched globally with its powerful companion, the Sony Xperia™ Z2 Tablet, the Official Tablet of FIFA World Cup 2014.

For their global retail campaign, Adentity conceptualised and created the boxes for the display sets, which cleverly double as iconic in-store POS showcases. The bold, black designs easily stand out and clearly convey the Z2’s premium status while highlighting the slim contours.

The POS solutions can now be seen in phone retail stores worldwide.