It’s been more than half a century since Lawrence Herbert created the colour measurement standard, Pantone Matching System (PMS), yet it still remains the global language of the creative industry. Pantone affects every aspect of our lives, from the clothes that hang in our wardrobe, to the packaging of our favourite breakfast cereals.
Recently the Pantone Color Institute released its latest semi-annual report, the Pantone Spring 2017 Fashion Color Report Inspired by nature, this vibrant, playful palette is all about emotional appeal. At the top is denim-inspired Niagara (17-4123) a cool, relaxing aquatic hue, and even classic pastels, such as Island Paradise (14-4620) and Pale Dogwood (13-1404) remain on the fashion radar. However, for the most part bold, punchy shades, such as Lapis Blue (19-4045), tropical Pink Yarrow (17-2034) and vivacious Primrose Yellow (13-0755) dominate, evoking energy and confidence. These bold shades complement the current trends for simple, clean packaging emboldened with childlike graphics and creative typography in bold, playful tones.