News

Bona Super Company of the Year

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We are delighted that our client Bona was named a Super Company of the Year 2016 by Sweden’s leading business magazine, Veckans Affärer. To make it on the annual list, each company must be able to demonstrate growth, profitability and return on capital for four years in a row – all of which Bona has achieved with great results.

We have been working with Bona’s global marketing and corporate communication for almost 10 years. Our work spans from creating an initial communication platform, as well as the environmental platform “On track for sustainability” and a number of product launches based on this, to co-branding and relaunches. With its long-term, sustainable approach to wood floor excellence, Bona really is a Super Company!

Bona

 

 

A season of colour from Pantone spring 2017

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It’s been more than half a century since Lawrence Herbert created the colour measurement standard, Pantone Matching System (PMS), yet it still remains the global language of the creative industry. Pantone affects every aspect of our lives, from the clothes that hang in our wardrobe, to the packaging of our favourite breakfast cereals.

Recently the Pantone Color Institute released its latest semi-annual report, the Pantone Spring 2017 Fashion Color Report Inspired by nature, this vibrant, playful palette is all about emotional appeal. At the top is denim-inspired Niagara (17-4123) a cool, relaxing aquatic hue, and even classic pastels, such as Island Paradise (14-4620) and Pale Dogwood (13-1404) remain on the fashion radar. However, for the most part bold, punchy shades, such as Lapis Blue (19-4045), tropical Pink Yarrow (17-2034) and vivacious Primrose Yellow (13-0755) dominate, evoking energy and confidence. These bold shades complement the current trends for simple, clean packaging emboldened with childlike graphics and creative typography in bold, playful tones.