During a recent visit to Sri Lanka, it was heartening to see Standard Chartered bank in Colombo promoting the “2030 Agenda for Sustainable Development”, also known as “The Global Goals For Sustainable Development.” The brightly coloured pictograms depicting each of the 17 goals were proudly displayed on the building’s white facade. Due to the strong visual identity of the campaign, this simple action is an extremely effective way of raising awareness of the challenges that we all face around the world.
Like outdoor advertising – one of the few forms of traditional advertising which continues to thrive – this clever use of imagery delivers the message clearly and effectively. The prominent placement of these 17 images on a high street bank’s facade brings each topic into our everyday conversations and, hopefully, our actions too.
For more information, visit United Nations global goals
