News

Time to launch to market with breakthrough innovation!

Our client aXichem is an innovative biotechnology company specialising in the development of natural analogue ingredients. aXichem’s Phenylcapsaicin is a natural analogue substance, which is a synthetically developed and patented chemical compound of the chili pepper extract, capsaicin.

After successful clinical studies, the company is now launching commercially. Adentity is proud to be aXichems’s partner for strategic marketing and sales communication. We support aXichem with both corporate market communication as well as marketing and sales communication for the prioritised market segments aXivite and aXiphen-feed with full-service agency work.

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Turning a design vision into a beautiful floor and campaign

Beautiful interior image from floor campaign

Capturing a transforming design vision! This is the story about how a co-op between an architect and Bona resulted in a beautiful floor as well as stunning marketing material. As part of a creative concept developed for a product launch with Bona, we organised a photoshoot and a collaboration with a unique design and renovation project.

A Mini Castle in Malmö was turned into a modern office space for co-working. The traditional worn herringbone was transformed into a splendid whitewashed floor using Bona Nordic Frost. The aim was to create a natural atmosphere that would highlight the genuine beauty of wood floors. Showing wooden floors in their best light. The result created a light, Scandinavian feel. We love the inspiring ambience a beautiful floor can provide. We couldn’t have asked for a better result!

Thanks to the architect studio Jonas Lindvall A&D for making the design, floor renovation and photo session possible. Thanks to the professional craftsmen from Bona that did a great job renovating the floors.