A campaign with strength! As Bona launches yet another cutting-edge solution for floor treatment, Adentity conceptualized and developed an integrated global campaign featuring its strong benefits. The silane-based floor adhesive, Bona Quantum, takes flooring to another level of strength that builds over time.
THE CAMPAIGN
Safe, strong and flexible, our launch campaign mirrors the evolving strength of Bona Quantum. As part of the launch, a series of photo shoots were organized. Brand-new concept images were taken with professional models highlighting the strength of the product. The campaign was rolled out simultaneously throughout multiple channels across over 20 markets with concept and product images, key messaging and new packaging design.
STRONG DESIGN FOR A SUSTAINABLE PACKAGING
A strong product needs a strong design! With the launch of Bona Quantum the full silane adhesive product range got a new modern visual impression for their new sustainable packaging. After revealing the new family look, the range has stirred up widespread excitement and enjoyed an outstanding sales boost.