Creating awareness and insight for charity is getting more and more important for non-profit organisations. The National Finnish Lutheran Church’s organisation for international aid, FELM, worked together with Adentity to develop a clear communication strategy and platform.
A concept and communication strategy was created to raise support for their important cause through web, advertising, PR and printed promotional material.
In line with their new communication for raising support, Adentity and FELM developed a new interface with donors, supporters and members on the web, giving visitors a better insight on the work they engage in.
We gave FELM a new visual identity in line with their brand values. The new identity was communicated through an integrated communication platform that also included brochures, ads and PR material.
Finland’s largest daily newspaper, the Helsinki Sanomat, has praised FELM’s new communication platform as “The shining star in the skies of Finnish charities”, in tough competition with other NGOs like Red Cross, WWF and UFF.
