Alfa Laval Parts & Service
EXTENDING PERFORMANCE
Alfa Laval, world leader in heat transfer, separation and fluid handling, worked with Adentity to build a strong communication platform to clearly reflect the unique values of Alfa Laval’s commitment to aftersales support and service.
Adentity also created the concept statement ‘Extending performance’ in accordance with core Alfa Laval benefits – uptime, availability and optimization. Strengthening the company’s identity by aligning brand with clear and consistent marketing messages, the launch was executed worldwide through different channels.