Tetra Pak’s has introduced an innovative packaging and processing system for food: Tetra Recart. Adentity developed an international marketing concept and campaign to communicate this revolutionary product.
A clear, positioning conceptual platform was executed through various integrated channels like videos, print advertisements, web and food fairs.
Concept photos for promoting Tetra Recart, centred around consumer benefits.
The launch of the new communication platform at Anuga, a world-leading international retail food fair.
Key promotional material communicating the new messaging and core visuals.
We designed the promotional packaging after careful consideration and testing of the colours, food categories and copy.
Videos of different consumer and customer testimonials were produced to bring even greater credibility to the brand.
