Together with Bona, we developed a long-term social media approach for Bona Professional, built to create ongoing value, not just short-term visibility.
Our goal is to help Bona show up consistently in contractors daily feeds with content that supports their work, strengthens trust and reinforces Bona’s position as a professional partner, not just a product brand.
Bona’s audience consists of skilled contractors who engage with content that is useful, relevant, and applicable to their daily work. The challenge was to meet them where they are, on social platforms, without resorting to overly sales-driven messaging.
Our role is to turn Bona’s expertise, systems and product benefits into content that earns its place in that feed. Content that helps contractors do a better job, feel more confident in their choices, or take pride in their craft.
We developed an ongoing stream of evergreen posts, ranging from static carousels to interactive stories and video reels. The content includes product demonstrations, before-and-after transformations, expert tips, sustainability highlights and training spotlights, all tailored to the needs and mindset of professional contractors.
Our scope covers concept development, content planning, copywriting and visual execution. Each asset is designed to be easily adaptable, translated and reused, supporting Bona’s global organisation and long-term communication needs.
