Learn, play and win

Interactive consumer involvement
BRIO and Adentity launched a new international website with “learn, play and win” as a theme. The idea was to create consumer involvement, and connect generations by engaging both adults and children in the website.

The website contained the quiz “Guess the Toy”, an interactive memory game with BRIO Original Toys – a chance to drive a train and possibilities to win fun prizes.

Interactive
A variety of fun, interactive games were launched on the consumer website to create involvement with the target audience, helping to communicate the BRIO brand further.

Language adaptation
The consumer website was launched simultaneously across 12 markets with different languages. Adentity headed the process and smoothly and effectively directed the artwork and content.