ProDen PlaqueOff® – New packaging design campaign
THE ORIGINAL FOR GOOD ORAL HEALTH – CELEBRATING 50 YEARS
The original for good oral health! Celebrating 50 years since the discovery of A.N ProDen® with fresh new packaging. Together with Swedencare, we developed a brand B2C campaign communicating the fresh new packaging design with a brand story across markets. The campaign included concept, key visuals, and messaging for different channels. Targeting aware and caring pet parents around the world, existing as well as new customers. It was launched 360 degrees, from print and digital to retail and fairs which created a boost – for the ProDen PlaqueOff® brand as well as putting the spotlight on fresh packaging.