Xperia™ Z5

“Uplifting” the High-end Xperia^™ Z5 series with innovative POS

Sony’s new flagship mobile phone, the Xperia™ Z5, has been launched in retail stores worldwide. To give the phone an unmissable showcase in stores, Swedish advertising agency Adentity has created an eye-catching POS, “Uplift”, that literally lifts the Z5 into the shopper’s line of sight.

In a few simple steps, the logistics-efficient transport box instantly transforms into an attractive in-store showcase with a fold-out platform that elevates the phone. Combined with eye-catching silver foil edges, the design effectively captures the attention of passersby.