More than just brand identification! The world of graphic design is an ever-changing landscape. It holds the power to educate, inform and convince through colour transitions, personalized fonts and illustrations. In this article we assembled a list of design trends of 2020 that will influence the year to come.
Minimalism through lines
Line art and minimalistic graphic design was one of 2020’s main trends. The trend could be seen as a result of many large-scale changes in the world over the past year. It has breached many areas of application and is now popular in everything from websites and packaging design to clothing and interior. A beautiful example of the line art trend is the packaging design Èlaboratíum by Stepan Solodkov.
Playing with letters
Let’s talk about fonts. Why? Content is the “king” of a site or an ad post. Typography is generally not to be messed around with, but with the trend of kinetic typography, stretching, twisting and distorting letters has become a way to create bold combinations and contrasts. We especially want to lift Jasmina Zornić, a graphic designer based in Belgrade, known for her colourful, bold type design and playful branding. Jasmina experiments with typography and takes a lot of inspiration from popular songs.
Colours meet geometrics
2021 will provide a lot of freedom for colour matching. Colour combinations is usually created to dilute visual perception. Combining real-life photos with simple illustrations replacing parts of the photo with colour has become a trend. Temi Coker, widely known for his creative approach in photography and design, explores this technique where black and white tones are paired with bright colours, photographed portraits and surreal illustrations.
What are your predictions for 2021?