Turning a design vision into a beautiful floor and campaign

Beautiful interior image from floor campaign

Capturing a transforming design vision! This is the story about how a co-op between an architect and Bona resulted in a beautiful floor as well as stunning marketing material. As part of a creative concept developed for a product launch with Bona, we organised a photoshoot and a collaboration with a unique design and renovation project.

A Mini Castle in Malmö was turned into a modern office space for co-working. The traditional worn herringbone was transformed into a splendid whitewashed floor using Bona Nordic Frost. The aim was to create a natural atmosphere that would highlight the genuine beauty of wood floors. Showing wooden floors in their best light. The result created a light, Scandinavian feel. We love the inspiring ambience a beautiful floor can provide. We couldn’t have asked for a better result!

Thanks to the architect studio Jonas Lindvall A&D for making the design, floor renovation and photo session possible. Thanks to the professional craftsmen from Bona that did a great job renovating the floors.

Exploring graphic trends

More than just brand identification! The world of graphic design is an ever-changing landscape. It holds the power to educate, inform and convince through colour transitions, personalized fonts and illustrations. In this article we assembled a list of design trends of 2020 that will influence the year to come.


Minimalism through lines

Line art and minimalistic graphic design was one of 2020’s main trends. The trend could be seen as a result of many large-scale changes in the world over the past year. It has breached many areas of application and is now popular in everything from websites and packaging design to clothing and interior. A beautiful example of the line art trend is the packaging design Èlaboratíum by Stepan Solodkov.

Elaboratium line art packaging design

Playing with letters

Let’s talk about fonts. Why? Content is the “king” of a site or an ad post. Typography is generally not to be messed around with, but with the trend of kinetic typography, stretching, twisting and distorting letters has become a way to create bold combinations and contrasts. We especially want to lift Jasmina Zornić, a graphic designer based in Belgrade, known for her colourful, bold type design and playful branding. Jasmina experiments with typography and takes a lot of inspiration from popular songs.

Colours meet geometrics

2021 will provide a lot of freedom for colour matching. Colour combinations is usually created to dilute visual perception. Combining real-life photos with simple illustrations replacing parts of the photo with colour has become a trend. Temi Coker, widely known for his creative approach in photography and design, explores this technique where black and white tones are paired with bright colours, photographed portraits and surreal illustrations.

Temi Coker graphic trends

What are your predictions for 2021?