Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Coffee break with Castellum, collage made by Adentity

Castellum – Social event

COFFEE BREAK WITH CASTELLUM

With a chorus of coffee machines whirring and the scent of freshly ground coffee beans in the air, Castellum hosted a Coffee Break where guests were able to talk to Castellum representatives directly and network with the different stakeholders in the projects.

The regeneration of Nyhamnen, an old industrial area on the edge of the city, strengthens Malmö’s identity through the development of a modern inner city comprised of office buildings, housing, schools, and restaurants directly by the sea. Castellum’s building projects Sjustjärnan, the new Nordic head office for E.ON and Domstolsbyggnaden, connect the old with the new. Sustainability, innovation and well-being are at the core of Castellum’s projects.

With this bigger picture in mind, Adentity developed a concept with invitations for the Coffee Break, keeping the design aesthetic in line with both the event and Castellum’s guide. Adentity also produced graphic layout and communication in print format for a mini expo that created attention and informed about the exciting projects that set a new benchmark for developing urban environments.

Whilst enjoying barista made coffee, guests viewed the mini exhibition and partook in conversation in a relaxed and inviting environment.

 

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