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It’s International Women’s Day! And Youtube celebrates 100 years of incredible women with this powerful video as part of a campaign to encourage and empower more female content creators.

Let’s also remind ourselves that really, everyday is International Women’s Day.

Everyone can write copy. Getting it right though, is kind of like rocket science. But fret not, Adentity’s here with some tips that can help you get better at it.

1. Believe in what you write
If you’re not convinced by the product, you can’t convince anyone else.

2. Never assume readers don’t read
You just need to write something that they will.

3. Talk to your readers, not your clients
Don’t use jargon. Don’t use marketing buzzwords. Write the way you talk.

4. Engage. Not indoctrinate.
Talk with your audience. Not at them.

5. Refrain from utilising superfluous diction
Indubitably.

6. DON’T SCREAM!
Exclamation marks rarely add excitement! They just make your readers anxious.

7. Talk benefits, not features
“Work faster” is easier to relate to than “More powerful machine”.

8. Don’t use useless trash adjectives
New innovation. Round circle. Completely full. Cold ice cream. No.

9. Never write copy just to fill space
Stop when the message is delivered. Inserting sentences just to fill up that ‘blank space’ makes the message less powerful and you’ll often end up with meaningless information that really doesn’t help the reader. It doesn’t even look pretty.

10. End with a call to action
Let’s start writing better.

In the past century, humanity saw the industrial evolution, which changed the face of the planet forever. In recent years, we’re seeing another breakthrough that could possibly accelerate human evolution, construction, and creativity.

Yes, welcome to the world of 3D printing. The development of this technology has brought about 3D printed shoes, clothes, food, prosthetic limbs, and even houses. Would this revolutionalise the housing market? Would this finally improve the lives of millions? What’s next? Should we be expecting 3D printed internal organs that will finally beat cancer and viruses? 3D printed food that would eradicate global hunger?

Take a look at these breathtaking examples and let us know what you think.

Glowforge is the crowdfunded 3D printer that lets you print just about anything at home.

Now, anyone can draw castles in the air with 3Doodler 2.0.

We visited the inspiring Museum of Modern Art (MoMA) in New York and were glad to see our client’s product, Rivsalt, on display at the MoMA Design Store!

We’ve worked with the innovator Jens Sandringer right from the start with developing the brand’s profile, logotype, packaging design and more. Finding Rivsalt now on the shelves at the MoMA Design Store alongside with other leading edge designer products, is immensely rewarding. Check it out here!

See the work we’ve done for Rivsalt here.

FC Bellevue is a non-profit youth football club established in 2010 in Malmö, Sweden. The football club has grown rapidly and has more than 500 members today. As one of its sponsors, Adentity has designed its 5-year-anniversary logo, which has been printed on limited edition T-shirts for its members.

Our campaign for Alfa Laval Arctigo “Optimal design made real” has been awarded the “Campaign of the Year” by the Alfa Laval management team! We are very happy and proud for the recognition.

Find out more about the campaign here.

Every time we walk into the fruits and vegetables section of the supermarket, we seem to expect brightly coloured, perfect looking apples, oranges, potatoes and eggplants. It somehow gives us the impression that they are fresher, tastier, and even healthier.

But in reality, most fruits and vegetables don’t look perfect. And most of the time, supermarkets, knowing that these “less perfect” produce can’t be sold, throw them away by the tonnes, even though they are absolutely fit for consumption.

In line with the 2014 European Year Against Food Waste, Intermarché, one of the biggest supermarket chains in France, decided to make a change by putting these inglorious food back on the shelves, at a 30% discount, in an attempt to change our perception of “ugly” fruits and vegetables, thus reducing food waste.

We salute Intermarché’s effort to make our world’s consumption less wasteful, and to shake our inaccurate perception of “Inglorious fruits and vegetables”. Let’s hope the supermarket near you would start making this difference too.

From catchy theme songs to cheesy photo montages; from the golden days of Friends to the high-budget production of Daredevil. Vignettes from TV series actually have the power to decide whether we pick up the remote to flip the channel, or keep our eyes glued to the screen.

Today, TV-series vignettes have evolved to become a one-minute art piece, complete with an epic soundtrack, advanced filming techniques, and impressive CGI. And given the worldwide popularity of these series, the vignettes themselves have become an inspiration for many artists, designers and of course, the advertising world.

We see many ads across various media that are heavily influenced by the art direction used in certain TV shows, and here’re some of the print ads that we’ve picked out. Can you guess the TV series these have been inspired by?

True detective

Game of Thrones

Daredevil

Black Sails

Mad men

3D printing has been making the headlines for a while now. And now, it is opening up a whole new world for the fashion industry.

The global fashion scene first saw 3D printed clothes paraded on the catwalk at Paris Fashion Week in 2013. The acclaimed collection was created by designer Iris Van Herpen using 3D printers. In the same year, Victoria’s Secret also jumped on the bandwagon with its first pair of 3D-printed wings during its world-renowned annual show.

Volumental, a Swedish footwear company, recently created a revolutionary service where customers are able to scan their feet and get shoes with the exact measurements perfect fit.

Plus sized, small sized, or no size. Sikh, Muslim, or Atheist. Male, female, or everything in between. Everything goes in this H&M’s latest campaign.

What starts off as yet another glamourous upmarket fashion video quickly turns out to be a manifesto for the freedom of choice, and diversity, and of course, recycling. “Wear whatever, be anything” is the fashion giant’s message to the world. Through a series of empowering images and an inspiring voiceover, the commercial ends with an undeniable call-to-action for H&M’s clothes recycling campaign.

So watch the video. And follow H&M’s one rule of fashion: recycle.